Director of Operations - Tab Media (babe) / Spring 2018 - Present

•Oversee successful day-to-day operations, marketing, and project management for media startup with 8 full-time staff, 4 million monthly uniques, 1 million social fans; managed the launch of membership program with 1,000 members
•Lead a cross-functional team, including designers and developers, through the full lifecycle of digital products
•Supervise paid and organic digital marketing campaigns across social, email, and SEO
•Manage full customer lifecycle including acquisition, onboarding, community management, and customer service
•Developed customer acquisition funnel and implemented new acquisition methods that improved Conversion Rate from 2% to 7% and lowered Customer Acquisition Cost to $4 average
•Produced retention plan to maintain 90% Monthly Active Users, 6.5% Churn, and 54% six-month Retention Rate
•Oversee e-commerce supply chain; lowered Cost of Goods by 40%, maintain Profit Margin above 50%
•Set objectives and track KPIs, present weekly progress reports to CEO, CFO, and Editor-in-Chief
•Manage administration and operations team; hold monthly evaluations and outline professional development plans

Operations Manager - Tab Media (babe) / Spring 2017 - Spring 2018

•Managed day-to-day operations across content production and audience development teams
•Collaborated with remote team of designers and developers on two-month project to launch first custom website
•Launched and edited daily newsletter; maintained 22% average Open Rate
•Implemented new methods to increase newsletter subscribers to add 3000 new subscribers a month instead of 500
•Managed launch event; curated guestlist, scouted location, managed event team
•Commissioned and edited freelance work from writers and illustrators
•Supervised editorial and social teams
•Managed quarterly budget

Senior Editor - Tab Media (The Tab) / Winter 2017 - Spring 2017

•Developed teamwide self-publishing scheme; led editorial team of five to onboard 12 college teams in four months
•Administered 11 college writing teams to publish more than 300 stories per month; averaged 850,000 views
•Commissioned and published 60 writers weekly during 12-week remote summer fellowship
•Wrote stories that were then featured in BuzzFeed, DailyMail, Washington Post, NYPost

Assistant Editor - Tab Media (The Tab) / Fall 2015 - Winter 2017

•Recruited editors and writers to launch college teams across the country
•Held reporting and writing workshops during college visits
•Organized and led news course during two-week intense internship program


The University of Nottingham - Architecture (BA) / Spring 2015


Google Products, Trello, MailChimp, Facebook Ads, Google Analytics, Google AdWords, CRM, Wordpress, Adobe CC


Problem Solving, Organization, Leadership, Communication, Adaptability, Time Management, Managing Teams

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