We launched babe, a site for young women who don’t give a fuck, in May 2016. Now, babe is a globally recognized brand. This project covers the first few months of the initial launch. 

Brief: Introduce a new vertical to a demographic of women aged 18-24 that gives them relatable content on topics they care about.

Project duration: 5 months
Launch: May 2016
Team: 3xEditors, 100xRemote Writers.

Achievements: 500K Facebook likes. Viral story gaining over 2.5M views.

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