Mark

Monthly membership program

Subscription program where fans pay $3 a month to get exclusive video and written content and access to a private online community.


Brief: Create custom landing page introducing membership scheme to fans. Build a custom paywalled part of babe.net where members access content and account details. Get thousands to sign up.

Project duration: 9 months
Launch: March 2018, ongoing
Team: 1xDesigner, 2xDevelopers, 1xVideo Producer, 2xContent Producers

Achievements: Target reached within 48h. 93% Monthly Active Users. Conversion Rate between 5-7%. Low Customer Acquisition Cost. Churn Rate <6.5%. Helped a member get over her ex at 2am.

New products introduced: Stripe, Paypal Express Checkout, Wordpress paywall, Chargebee, Shipstation. 




Mark
︎     ︎     ︎